Internet marketing has become essential in the business world. With it you will be able to increase your 
customer base and grow your business while reducing expenses. If you have no idea how to position yourself on the Internet, the best way to begin is by looking more closely at the largest social network on the web;
Facebook a social netwok, an advertisers or something more!
Before, Facebook was built to allow members to interact with their friends. Today, it has many features to market and promote products or services or simply attract visitors to the site of the company. Furthermore, With Facebook Ads, you can officially advertise your product or communicate your brand. You can even promote your business on Facebook Ads and target your prospects by age, geographic location, gender, interests and much more.
Planning a trip? go to TripAdvisor.com!
Likewise, there is TripAdvisor.com a travel website that assists customers in gathering travel information about hotels, restaurant and other interesting places, posting reviews and opinions of travel-related content and engaging in interactive travel forums. The website services are free to users, who provide most of the content, and benefit from others reviews and opinions while making a choice. Trip advisor is a must on the Internet today for the completeness of the opinion that it offers, its credibility, and its visibility in search engines which makes it a very effective marketing tool.
Social media interfaces are very diversified as is the topics, themes of interest to people. in fact, facebook is more about causie social networkinge targeting everybody, trip advisor more about orientation and advise for all travellors while others as Digg contains the last news in different domains and sectors of interest. its targrt are more specific such as educated consumers with a certain level of awarness and know how.
Digg worth digging!
In fact, It is an efficient in the transmission of information. This social window allow you if you are interested to stay connected with the political, economical, technological, or social news… and the plus you can discuss it with people from all over the globe. If you get a log in you get the total. And more, this interfaces make it easy for to 
share your readings on Facebook, twitter…it says make is social! Digg is not only relying on its direct reader to advertise but also, on other social tools.
With its 5 other languages, Digg is readable by 80% of the literate population. However, the high standard and the quality of the news covered by dig make it an efficient tool to touch a specific age segment. The offers published on its web site are a good example of what targets you can find on Digg.
Why Social Networks?
- They improve SEO
- They Generate sharing
- They are an effective Opportunity to advertise
- They improve your brand
- They Bring you closer to your target customers; they Provide you with an opportunity to talk with them to better understand and turn into the promoters.
Conversely, SM is a double-edged tool, which require an extreme care while using it. Do not: 
Ø Refuse to talk
Ø Refuse criticism
Ø Spam
Ø Automat posts mismanaged
Ø Repeat abuse of multiple links to disguise the same information
Ø Underestimate your reader
In short, if you want immediate results, do the TV ads, if you want to be ubiquitous and invincible in five years, invest in social media!
References:
TripAdivsor From Wikipedia, the free encyclopedia, retrieved on 16th July 2012 from http://en.wikipedia.org/wiki/TripAdvisor
Facebook From Wikipedia, the free encyclopedia, retrieved on 16th July 2012 from http://en.wikipedia.org/wiki/Facebook
Is Advertising on Facebook Really Effective (January 22th, 2010), retrieved on 16th July 2012 from http://socialmediatoday.com/SMC/168491
The 7 Habits of Highly Effective Social Media Marketers by Krista Neher (May 9th, 2012) retrieved on 16th July 2012 from http://www.clickz.com/clickz/column/2173225/habits-highly-effective-social-media-marketers
Smarktic Blooger 
TripAdvisor.com has been a huge help for me personally, booking hotels or attractions has become much easier (especially when I have never been to the actual destination before), the imput of other uses helps me decide what hotel will suit myself and husband best. But I have also learned, with any type of social media, that taking everything with “a grain of salt” is imperative. There will always be comments and negative feedback from customers that are hard to satisfy or those that had an isolated bad experience. I think all customers should make sure to base decisions off of the feedback of the majority when using these types of social media sites. Great post! Kim
The blog looks great overall. Because of the format (the words in a long column in the center), it’s a bit harder to focus on the important aspects and keep the reader’s attention. I like the cautionary advice with the stop graphic and the bulleted points– that’s very easy to read and understand. It breaks up the wordage nicely.
I recently started using Tripadvisor. I’m not sure how much I really like it since I was looking for a helicopter tour while in Las Vegas to go to the Grand Canyon. Of course both companies I was looking at has bad reviews but I felt like the reviews were swayed to the more expensive company. I ended up going with the cheaper company and we love every minute! I’m glad I read the reviews but I was MORE THAN HAPPY to give my positive review for the company we chose!
PS Love that your blog is pink!
Love your blog design BTW! I like how you mention generate sharing. I think other then brand awareness that is one of the greatest features of social. Sharing creates personal and more trust worthy referrals to a company. Which has more value… A post in your feed where the company tells you how wonderful their product is, or a post in your feed where a consumer is telling the brand how great they are. The people in the second order network that see the consumer/friends post in their newsfeed are going to most likely take more value to that friends post!
Great blog. I love how you talk about TripAdvisor.com. It’s very useful when planning a trip, the feedback is a great way to pick the right hotel for you! Going along with this I thought it was interesting that some airlines are also using social media to allow consumers to pick their seats based on other passengers social media profiles. Kind of interesting!
Reference:
Dennis Schaal, D. S. (2012, February 27). Is this seat taken? airlines add . Retrieved from http://travel.usatoday.com/digitaltraveler/story/2012-02-27/Is-this-seat-taken-Airlines-add-social-seating-programs/53270826/1
Great and informative post. Try and make this more personal. Keep up the good work!